Cantina Sila
- 2026
- Shopify
- Demo Store
A vegan wine brand and Shopify demo built from scratch to show how brand, imagery and ecommerce decisions work together. We developed the identity, packaging and AI-generated campaign assets, then structured the store around clear product hierarchy, storytelling and buying decisions — showing how a distinctive brand can still make the path to purchase simple.
- 3 original wine products
- Brand identity + packaging
- AI-generated campaign assets
- Shopify UX + conversion principles
01 · APPROACH
Cantina Sila is a self-initiated wine brand created to see how far we could take a Shopify concept without an existing business, product shoot or image library.
The brand, packaging, imagery and storefront were developed together from the start, so the visual identity and the way the store works could support each other rather than being treated as separate layers.
02 · THE BUILD
Navigation with personality
The mega menu separates wines and bundles so the range is easy to understand, while oversized imagery, type and colour make the navigation feel like part of Cantina Sila rather than generic Shopify UI.
Product presentation
Product pages use strong bottle imagery, clear hierarchy and structured information so the wine still feels editorial while customers can quickly understand what they’re looking at and how to buy it.
AI-built image system
With no physical bottles to photograph, we created the product, lifestyle and campaign imagery with AI around the label designs, giving the store a consistent image library for product, collection and campaign sections.
Shopify structure
The store was built as a working ecommerce system with individual wines, bundles, navigation and reusable sections. The same visual direction carries through the functional parts of the store so they still feel like the brand.
